If you are not part of the elite crowd of the creative industry who were recently at Cannes, some of the latests buzzwords may escape you.
Prepare for your next agency meeting with these top 10 buzzwords and definitions, which within a few short months will become both annoying and mainstream.......
Buzzwords are annoying, pretentious and absolutely necessary in order to differentiate new ideas from the status quo. Cannes Lions isn't just the world's biggest showplace for creativity and innovation in advertising -- it's also an incubator to nurture the burgeoning buzzwords we use to talk about it. Each year, a new crop of buzzwords is sent out into the world after the festival.
http://adage.com/article/agency-viewpoint/ten-buzzwords-cannes-2016/304537/
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