Content is key for professional services marketing and this is an interesting move which will see an increase in coverage in FT2 from September.
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The newspaper says that it has seen a 30% surge in revenues from its nascent branded content operation since the introduction of “paid posts”, stories and content labelled as advertiser-funded that appears on the FT site, which has fuelled advertiser demand.
http://www.theguardian.com/media/2016/jun/16/ft-content-marketing-alpha-grid-branded-content
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