It is very frustrating when you have a good news story which you just can't place, because 'good news doesn't sell papers'. I think there are some lessons to learn that people do actually want good news, just look at what is shared and liked on social media.

When I was in the press office of the lottery many years ago, I often used to take calls from national press journalists asking if we had any good news after some dark story had been played out from every angle, to help lighten the mood for readers. 

News should always be about balance, and as long as we in PR keep pushing the good news out there, whether to journalists or to audiences directly, it will make someone's day.