Suddenly live video feeds are popping up in our social media newsfeeds, but how many marketers, especially those in professional services have given thought to how they can be used?
An interesting read.....
You can be sure that marketers will be jumping on this opportunity with events and stunts to generate live content. Some will succeed and become industry case studies, but there’s caution that live video’s rise doesn’t necessarily mean brands have to also start producing their own, which will often be a costly and impractical task. If live video streams succeed in getting more eyeballs to social platforms and keeping them there for longer then that simply means there are more opportunities for marketers to communicate their own messages within that.
http://www.theguardian.com/media-network/2016/apr/25/live-online-video-facebook-twitter-social-media
