I like the idea of Medium - the content platform owned by the good people at Twitter.  It allows writers to explore themes in more depth than its big brother, whilst continuing to build a network of influencers. 

But I don't use it.

A quick search using the tag 'law firms' perhaps explains why.  It doesn't deliver any results.

That said, there is plenty of content on individual legal themes.

So should professional services use Medium to share  their content? 

I would be very nervous in recommending individuals write exclusively for Medium at the moment.  I suspect that it simply does not have the traction other platforms - LinkedIn Pulse for example - currently has. 

But posting content already penned?  That should certainly be on our radar.