I like the idea of Medium - the content platform owned by the good people at Twitter. It allows writers to explore themes in more depth than its big brother, whilst continuing to build a network of influencers.
But I don't use it.
A quick search using the tag 'law firms' perhaps explains why. It doesn't deliver any results.
That said, there is plenty of content on individual legal themes.
So should professional services use Medium to share their content?
I would be very nervous in recommending individuals write exclusively for Medium at the moment. I suspect that it simply does not have the traction other platforms - LinkedIn Pulse for example - currently has.
But posting content already penned? That should certainly be on our radar.
Medium presents an opportunity for you to reach a new audience with your content. But it's important to understand that this isn't just another Twitter, or Facebook. You can think of Twitter as "what's happening," you can think of traditional news as "what's happened," and you can think of Medium as "what really happened." The platform is geared toward sharing longer-form, more well-thought-out content. (But of course, given the open-to-all nature of Medium, that isn't the only type of content you find there.)