One of the biggest challenges facing professional services PR people are the words 'client confidentiality'.
It is quite often the stock answer when looking to press release a deal or profile a particular piece of work.
But is that always the case?
In my experience, the client is usually delighted to be profiled or have a piece of work press released - as long as you ask.
And quite often, the larger deals are already being reported in the trade media.
Professional services firms are, lets face it, quite dull. But clients tend not to be. Celebrating a firm's achievements through the successes of its clients is surely a terrific way to bring a firm to life, with in print, online or on social media.
GETTING ACCOUNTANTS to take part in the social media revolution was always going to be something of a challenge. Accountants, by their own admission, tend to be a conservative breed. So it’s little surprise we weren’t the first to start tweeting pictures of a great restaurant we’ve been to, selfies of us at a conference and posting our views on what the chancellor got right and wrong in his Budget speech. Likewise, be proud of your clients’ achievements and give them some good PR too. There are some accountants who are fearful of saying anything public about their clients – worried they will be snatched by a rival. However if you have a great relationship with your client and are doing things right, then this is very unlikely to be the case.