One of the biggest challenges facing professional services PR people are the words 'client confidentiality'. 

It is quite often the stock answer when looking to press release a deal or profile a particular piece of work. 

But is that always the case?

In my experience, the client is usually delighted to be profiled or have a piece of work press released - as long as you ask. 

And quite often, the larger deals are already being reported in the trade media.

Professional services firms are, lets face it, quite dull. But clients tend not to be.  Celebrating a firm's achievements through the successes of its clients is surely a terrific way to bring a firm to life, with in print, online or on social media.