Perhaps this is something more professional service firms should try and do to inject more personality into their branding.
Innocent Drinks has a lot to answer for. Ever since it created bottles of juice that transformed the humble back of pack into something surprising and creative, we’ve had to endure years of over-familiar products that want to chat to us ‘like friends’. Supermarkets, bars and restaurants are littered with boxes, bottles and coffee cups with ‘copy-led’ design approaches. So many brands are talking to me that I can’t hear anything at all. It’s all just words, words, words.