Having organised a debate on Brexit for the farming and professional community at last month's Agri Expo, I can sympathise with those trying to capture the whole nation's attention on this.
With so many issues and conflicting messages, for anyone trying to engage with such a broad audience, it will be hard work.
My advice to clients on this subject has been to keep it really tight and to focus on the core couple of issues that really matter to their client base and make sure they have the best information possible to inform the debate.
Voters can expect to be bombarded with party political propaganda over the next few weeks as the country as a whole faces up to vote on the issue of Britain’s continued membership of the European Union (which could also be the defining point of whether David Cameron remains prime minister).
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