The Times daily Brief reports, presumably with tongue in cheek, that lawyers are reluctant to speak to the media.  It says that Slater & Gordon has installed its own mini broadcast studio in its Manchester office.

Why this should be greeted with such surprise surprises me.  Some 12 years ago, whilst at Hammonds, we installed our own broadcast quality radio line and it was well-used.  

Law firms are no different from their clients in that they have a product to promote.  PR is a valuable part of the BD efforts, and PR teams are increasingly sophisticated.  

Steps that make it easier for their lawyers to engage with the media are a no-brainer.  It also makes life easier for journalists too.