The Times daily Brief reports, presumably with tongue in cheek, that lawyers are reluctant to speak to the media. It says that Slater & Gordon has installed its own mini broadcast studio in its Manchester office.
Why this should be greeted with such surprise surprises me. Some 12 years ago, whilst at Hammonds, we installed our own broadcast quality radio line and it was well-used.
Law firms are no different from their clients in that they have a product to promote. PR is a valuable part of the BD efforts, and PR teams are increasingly sophisticated.
Steps that make it easier for their lawyers to engage with the media are a no-brainer. It also makes life easier for journalists too.
Lawyers are notoriously reluctant to speak to the media and especially rubbish when they put a toe in the broadcasting waters. With a few notable exceptions, they are dull, staid and reserved. Not Slater & Gordon solicitors. The Aussie-Anglo outfit – the first law firm on the planet to list on a major international stock exchange – aims to corner the market on the UK’s consumer, personal injury, clinical negligence and other high street work. And in the process, it never seems to be off daytime and late-night commercial television screens. And within the past week, it has raised its game a notch above telly adverts and actually installed a mini broadcasting studio in its Manchester offices to make it easier for its lawyers to stream their expert views to news outlets and a grateful viewing public.
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