Now is that time of year when we are all asked to read the tea leaves as to what 2016 might hold in store. Brand Republic has a great piece with the thoughts of the great and the good.
A premium on expertise and the capacity to simplify, from AMV BBDO group CEO hits the nail on the head for professional services firms.
My personal predictions:
- Video: well-scripted and professional shot video will be high on the agenda.
- Fleet of foot - being prepared to try many new things and learning to fail fast
- And more busyness
CILLA SNOWBALL Group chief executive and group chairman, AMV BBDO and Creative Excellence Winner (Sainsbury’s) of Marketing’s New Thinking Awards Putting a premium on the important things As the world gets more fragmented, specialised and complicated, there will be a premium on our expertise and capacity to simplify.