The British Legal Awards reached its heady conclusion last night - congrats to the winners and runners-up - and the deadline for submissions to the Legal Business and Managing Partners' Forum awards are looming large. 

Whilst perhaps a little late for this year, these deadlines should serve as a reminder that all good award submissions must tell a compelling story. 

With one law firm hard to distinguish from another  and with every headline deal deserving recognition,   award submission must play to the judges not the individual lawyers concerned. 

Tell a story with a clear structure. Back up that story of evidence, from clients and staff.  And whilst lawyers of course need to be involved do not let them have the last word.