Social media influencers - a PR storm brewing
BBC's Panorama will tonight (11 February) focus on the dark side of social media influencers. It is unlikely to make happy viewing.
There...
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Pay to play - should law firms pay bloggers?
Law firm Slater and Gordon has been caught offering to pay bloggers £50 to be named and referenced in posts.
Oddly, the law firm has...
The rise of the little people - micro-influencers
To those working outside of the FMCG space influencer marketing looks a little like money for old rope. And perhaps it is.
Influencer marketing - Bank the cash and mug the next brand
Influencer marketing has finally lost its mind. Reports of £143,000 for a short YouTube video, £75K for one Instagram post and £30,000...
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