Advertising drives sales, PR builds trust
The advertising industry sits on the precipice of a crisis. Its response to the changing media landscape has not served brands...
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Managing Director
About
Coast is a leading PR and communications consultancy in the professional services, property and rural sectors.
Contact
- Unit 7 Hembrow, Evegate Business Park, Station Road, Smeeth, Ashford, Kent, TN25 6SX
- 01233 503200
- matt@coastcommunications.co.uk
- www.coastcommunications.co.uk/
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Ofcom media attitudes survey: the rise importance of PR
Every year Ofcom surveys a sample of the UK population exploring attitudes towards the media and how we consume news.
It is always...
Law firm advertising is woeful
Advertising and law firms is by and large awful. Yes, there are some excellent examples, but they are few are far between.
Advertising trends to take note of
Advertising is just getting smarter and more targeted and professionals should take note and learn from this.
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"There are powerful, powerful insights here," said Denman. The technology can also be used to analyse crowds, spotting who is looking at...…
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